Design brief

Problem statement

Design a new logo for a young, up-and-coming graphic designer

Client profile

You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods.  You hope to use self-promotion in order to secure work as a graphic designer within an advertising agency, or as a freelance designer.

Aims and Objectives The main aims and objectives are as follows:·         Promote yourself to potential employers
·         Show the high standards others can expect from your design work
·         Give your brand an air of professionalism

Target Audience The target demographic is as follows:·         Heads/managers of design agencies or small to medium sized companies
·         25-55 years old
·         People with an interest in and knowledge of design
·         People from a business background

Deliverables The client will receive the following·         Print-ready logo artwork files: PDF and AI
·         Screen-optimized logo artwork files: JPEG and PNG
·         Design Board PDF
·         Business-card design (double-sided) print-ready file: PDF
·         Web banner design: PNG
·         Blog site showing all work towards final piece

·         Any font licenses and font files that may be used to complete the project

Project time line All work needs to be initially presented on the 12 ^th December Any additional work will be accepted up to 30 ^th January

Brainstorm of the aims and objectives

Brainstorm of the client profile

Brainstorm of the Target audience